Captioning YouTube videos
YouTube makes possible quick and easy widespread dissemination of video. Captioning video makes your story accessible to the deaf and hard of hearing; however there are other compelling reasons for captioning your video. Please click this link or scroll down for an explanation of the many benefits.
A Bigger Audience for Your Message
Captioned video also opens your reach to a whole new segment of people – the deaf and hard of hearing. Approximately 10% of Americans have some form or level of hear loss. Why leave these people out? Include them!
Better Retention of Content
Have you ever noticed that when captions are present in a video, you follow along, even those of you that can hear? Being able to see the words, as well as hear them, aids in retention because multiple senses and therefore more neural pathways are involved in the processing of the information. Additionally, it aids with unfamiliar vocabulary as the spelling of the new words is readily apparent.
Search Engine Optimization (SEO)
The YouTube video transcripts are index-able by search engines, so they will show up in search results. Suddenly a major component of your message is now visible to the world when someone is searching for information on the internet. Once again, it is all about your message reaching its widest possible audience.
Learning Foreign Languages
Captioned video greatly assists those learning a new language. As we’ve already mentioned, being able to see as well as hear the words helps reinforce the lesson, it aids in retention. With the extensive history of immigration to our great nation, English as a Second Language (ESL) has always been big business, and it is growing bigger every day.
Translation into Foreign Languages
Once created, the English text transcript from a video can be translated into other languages which can also be used to caption the video. This takes your message to a truly global audience.
Everybody benefits from captions. Captions allow you to watch the video in a noisy environment, where you cannot hear well. Captions also allow you to watch the video in a quiet environment where the sound must be turned off.
Equal Access under the Law
In 1990, the Americans with Disabilities Act was passed which outlawed discrimination against those with handicaps. Since that time, other legislation has followed suit, such as the Twenty-first Century Communications and Video Accessibility Act of 2010 which requires captions for all previously aired TV programming. We can expect further regulation on this topic as Americans become more aware and caring about equal rights for everybody. Additionally, many institutions and companies are following suit and setting policies that require equal access for all.
As you can see there are a variety of reasons to caption your videos, which increases both their utility and the size of your audience. Besides, it is the socially responsible thing to do.
eCaptions is the official CART
and Captioning agency for Deaf
Community Services of San Diego, Inc.